For those of you who do not know (if you don’t you must be living under a rock!), Taste of Hilton is our ops-run food and drink feed for restaurants, bars and team members in EMEA (and sometimes beyond). 

Serving up super tasty aspirational content, the Instagram account has now hit 128k followers and has a growing presence on LinkedIn too. The channel is managed by our amazing partners &Tonic – an integrated social agency founded by Jonny, Eliot and Abbie – and they are super plugged in to our amazing network, they also handle more than 25 different social media accounts for Hilton across EMEA!

Design to support a culture of all-important story-telling ‘TOH’ is a free resource where our hotels can lean into both the following and the expertise to up their content game – after all content is not just ‘king’, it is now the ‘kingdom’.

Sharing is Caring

Did you know that collaborative content generates up to 41% more engagement than solo posts? Or that accounts that participate in collabs’ see a 16% faster growth rate to those (boring and lonely ones) that don’t?

AS LUCK WOULD HAVE IT (and a lot of hard work), @TasteOfHilton with its 1 million plus monthly impressions is here to help you and your restaurants and bars succeed where other hospitality companies fail.

TOH is great for:

• Shining a light on your talented Team Members (or as we like to call them, Tastemakers)
• Showcasing the best of your food and drink
• Appealing to new audiences through collaboration (we love to co-author posts and co-create content!)
• Sharing your Travel With Purpose stories and achievements.
• Supporting a strong internal and external narrative.
• Recruitment – so many prospective TMs look at this feed and it makes them want to join.
• Driving bookings
• Inspiring your own content and trade planning:
  – check out the social media content guide
  – check out the 2025 TOH ‘Trade Wheel’

Ways of working:

• Join the WhatsApp group and share content there [insert link]
• Email the team directly on hello@weareyourtonic.com
• DM on Instagram @TasteofHilton
• WhatsApp the team at &Tonic directly +447758370567

Something tasty going on? Get in touch!!! And please make sure all of your team members follow too.

• Instagram
• LinkedIn