Our vision is that F&D will be the halo effect that helps to differentiate our brands, drive overall performance, and set our hotels apart.

Through our ruthless attention to detail, we will create relevant, purpose-driven, cutting edge, and fun food and drink that delights our customers, nurtures our retail talent, elevates our communities, maximizes our profits, and supports our growth. …By focusing on our ‘promise’ Team Members, guests and owners will choose Hilton because of the quality of our market-leading food and drink proposition.

Our strategy is underpinned by 5 key principles (what we call ‘The 5ps’) :

• attracting and developing the right people with a retail mindset,
• focusing on our sense of place to entrench community connection,
• being true to the plate to create best in class product,
• powering our performance through ruthless attention to detail
• and committing to our purpose to ensure sustained growth for years to come.

This mission is powered by 3 key pillars: 

1. a turbo-charged commercial base of products and services to feed our brands and profits – which means creating the tools, brands, products and processes to drive excellence and the commercial capability to drive performance
2. a rediscovery of our food and drink culture embracing a make it right service mentality, focusing on our internal narrative, our self-belief by attracting, developing, celebrating and retaining the best and brightest retail-minded talent to run our businesses as if they own them and optimizing our strategic internal and external partnerships.
3. and lastly, at the tip of the spear, by doubling down on our Destination venues, Big Box Hotels, new openings and Stir Creative Collective by Hilton brands, as well as shifting perceptions through dedicated marketing and PR – dialling up our storytelling – we will Reignite Our Mojo to drive guest engagement and our customer promise – to support the World’s Best Stay.